Data

What’s Holding AI Adoption Back in Marketing? [New Data]

December 19, 2023
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Adoption of any new technology can take time, and this is especially true when the technology is complex. The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. In our 2023 State of AI Report, we dove deep to understand how marketers are already using AI, and what barriers are causing hesitation for marketers who have been reticent to…

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Customers Don’t Trust How Companies Use Their Data

December 13, 2023
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Do you trust eBay, Amazon, Etsy, Facebook, and other ecommerce companies in how they use your data? A new report says there’s a perception gap in how top corporate leaders view such concerns from their customers. Three quarters (75%) of US senior executives believe that their customers trust them with their personal data, according to Treasure Data, a service that helps companies use customer data. But half of US consumers (49%) deliberately try to withhold their personal data from brands,…

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What Brands Need to Know [Data]

December 12, 2023
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We have an epic showdown in the thrilling world of social media warfare. It’s X vs. Threads, the battle of short-form social media. In one corner, we have X, the reigning short-form post champion embroiled in drama and controversy.

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10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

December 11, 2023
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It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. In our report, The State of AI in Marketing in 2023, we found that only 35% of marketers use AI in their role. So, we wanted to dive into the challenges…

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What is the Role of Data Visualization in Ecommerce?

December 7, 2023
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Data visualization is a brilliant method of data representation. It helps you interpret customers, so it provides valuable insights to improve your sales strategy and your customer relationships, enrich shoppers’ buying experience, and feed their needs. There are various types of data visualization, such as infographics, diagrams, interactive videos, charts, images, and tools to help you use data visualization ecommerce and enjoy its benefits. In this post, you will learn: The importance of visuals Benefits of data visualization for ecommerce…

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Shopify data shows record start for Black Friday weekend

December 5, 2023
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E-commerce Shopify’s global merchants achieved record sales of US$4.1 billion during Black Friday, a 22 per cent increase over last year’s period. The top selling countries were the US, the UK, and Canada, while the average cart price was US$110.71 globally, the data shows. The top product categories by orders included clothing, personal care, jewellery, shoes, and decor. In Australia, the cities with the highest sales were Melbourne, Sydney, and Brisbane. The country’s average cart price was AU$165.70, while the…

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