How This Online Store Took a Page From Magazine Design (2023)
On Weston Table’s ecommerce website visitors are greeted with colorful lifestyle photography, step-by-step tutorials accompanied by illustrations, blog posts, and recipes. It looks like a home decor magazine. That’s because founder Dianne O’Connor first launched Weston Table as a lifestyle, travel, and food blog. And even when she decided to monetize the blog by selling home goods,she still wanted Weston Table to feel like an entertainment platform first.. Dianne looked to magazine design for inspiration. That meant considering new typefaces,…