Holiday


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Embracing the Holiday Rush as an Ecommerce Entrepreneur

Marketing strategies should incorporate the holiday spirit. Festive graphics, tailored messages, and season-themed promotions can go a long way in attracting customers to your online store. This works across all online retail platforms, creating a vital connection between your offering and your customers’ holiday shopping needs. Returning customers are the lifeblood of any ecommerce enterprise. Amazon sellers and others can retain customers through excellent service and follow-ups. Offer holiday rewards and exclusive deals to repeat customers, extending your gratitude and…


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8 Holiday Gifts for the Content Creator in Your Life

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape.  If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content…


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Online Holiday Shopping Fraud: What Retailers Need to Know

Opinions expressed by Entrepreneur contributors are their own. The last few months of the calendar are huge for any retailer. In the U.S., Black Friday, Cyber Monday and Christmas sales reached almost $937 billion combined just last year alone. It’s also typically the time when retailers see an increase in fraud, with an 82% higher rate of daily attempts in the long weekend between Thanksgiving and Cyber Monday last year. However, experts say that retailers should brace themselves this holiday…


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4 Tips For Last-Minute Holiday Strategies

Remember retailers and ecommerce manager, it is not too late! Cyber Monday is quickly approaching and it is either an online retailer’s new best friend or worst nightmare. Why? It’s that one day out of the entire year where online retail is in the spotlight on the mainstage and has to perform. Sink or swim. In 2022, Cyber Monday sales figures reached $11.3 billion—a 23.9% increase compared to Black Friday of that same year. Cyber Monday is quickly becoming the…


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Temu, Shein far lag Amazon as online holiday shopping ramps up

E-commerce Upstart online retailers Temu.com and Shein are drawing millions of window-shoppers to their websites this holiday season, but they far lag market leader Amazon.com where it counts – turning those visits into actual sales. Nine out of ten visitors to their websites were window shoppers, not buyers, according to Similarweb, a website data tracking firm. Singapore-based Shein this year added kitchen mixers at $100, $10 bathroom holiday decorations and $6 headphones alongside clothing such as $13 dresses and $16…


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8 Holiday Gifts for the Content Creator in Your Life

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you’re a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy.  If you’re anything like me, you’re probably still racking your brain trying to find the perfect gift for your loved ones this holiday season. And if your favorite person is a content…


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How Small Brands Can Play Big With Holiday Packaging

The holiday season is a unique opportunity for small brands to shine, as customer sentiment is malleable, and word-of-mouth referrals are naturally inclined with gift-giving. Over the last few years, a significant shift has been made towards supporting local and small businesses. People are increasingly looking to purchase from smaller ecommerce brands instead of big-box companies during the holidays. To capitalize on this shift and compete with larger businesses, smaller companies can employ an effective (and often overlooked) strategy of…


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eBay Briefs Sellers on Best Sellers, AI, and Holiday Shipping

eBay executive Adam Ireland published data for sellers on some of the best-selling items on the marketplace on Friday in what he called eBay’s annual holiday look-book “inspired” by the top cultural trends it’s observed in 2023. “We’ve taken a fine-tooth comb to our 2023 archives and compiled a catalog representing the unique, stylish, desirable and even practical items on wish lists this season, bridging every passion and pursuit from Sports Superfans to Marvel-Mania,” he wrote. eBay chose 15 areas…


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Sellers Sold 500 Million Sales on Amazon during 11-Day Holiday Sale

Customers ordered over 500 million items from independent sellers on Amazon during its Black Friday and Cyber Monday holiday shopping event, which kicked off November 17 and continued through November 27th. Amazon said most indie sellers are small and medium-sized businesses. Like eBay, Amazon boasted it sold more refurbished goods during the sale than ever – “Customers purchased more Amazon Renewed items than any previous Black Friday and Cyber Monday holiday shopping event.” (Amazon Renewed sells pre-owned, refurbished, and open-box…


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Post Holiday Sales Analysis – Find What Worked and What Didn’t?

Performing Post Holiday Sales Analysis – What Worked and What Didn’t? Running short of time? Get PDF of the blog in your mail. Download Now! Play Now Let’s talk about something super important – analyzing your sales. We all know the importance of performance analysis. Especially in today’s retail world with neck to neck competition in every niche. When the festive lights go out the first order of business should always be — it’s time to count your successes. In…


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