Increase


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PDP Optimization: 9 Steps to Increase Engagement and Conversions

Every B2C company has goals such as improving conversions, fueling growth, and scaling success. However, results can be lackluster when product pages aren’t fully optimized. Product detail page (PDP) optimization is focused on improving results by enhancing critical page elements. These improvements create a more helpful user experience, leading to higher conversions and more sales. In this post, we’ll explore the best strategies for improving PDP optimization so you can align your page performance with the results you want to…


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How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates.…


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11 Website Page Load Time Statistics [+ How to Increase Conversion Rate]

Page load time is a critical metric that influences your entire site’s performance. Even a few milliseconds can significantly impact the user experience (UX), conversion rates, and, ultimately, revenue that your site drives. In this post, you’ll learn why your page load speed is important, how it affects your business, and some quick and easy tips to improve your performance. Table of Contents What is website load time? Website load time — or page load time — refers to how…


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8 Black Friday Email Campaigns To Increase Sales (2023)

Coming up with Black Friday email campaigns can be overwhelming. Not only do you have to make sure all the puzzle pieces fit together and that you start marketing at the right time (some brands start their offers more than two weeks before the actual event), you also have to think about Black Friday content and subject lines. Here are some of the best Black Friday email examples to get your creativity flowing—even better, all of these can be scheduled…


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How to Increase Your Site’s Domain Authority (2023)

As you apply search engine optimization (SEO) techniques to your website, you’ll find many of them are geared toward improving your domain authority. This metric is a helpful tool in planning for SEO success, but it is commonly misunderstood. Here’s how to increase your website’s domain authority. What is domain authority? Domain authority is a proprietary off-page SEO metric developed by Moz, an SEO technology company, to help predict how well your website is likely to rank for any given…


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How To Increase Conversion Rate: 14 Examples (2023)

You can improve your online sales by focusing on two key factors: increasing your website traffic and boosting your conversion rate. While many marketers prioritize website visitors (through social media or email marketing campaigns), the most effective way to drive sales is to grow your average conversion rate, which is the percentage of visitors that convert. Boosting your website’s conversion rate can generate more sales from the same amount of traffic and lead to a higher return on investment (ROI).…


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How to Calculate Average Order Value & 5 Tips to Increase It

Increasing your customer’s average order value will increase your ecommerce store’s profitability. At first, this seems very logical and intuitive—just get customers to buy more and you will make more money! However, do you actually know how to do it? More importantly, do you even know how to calculate your average order value? This post will cover both of those topics! How to calculate average order value (AOV)? Before learning how to boost your average order value, it is very…


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How to Increase Website Speed: An eCommerce Guide

With countless studies having emphasized website speed’s impact on various aspects of user experience and business metrics, it’s time we delve into how to optimize your site for speed and ensure a successful online presence.  At Groove Commerce, we provide expert insights into enhancing your eCommerce experience on platforms like BigCommerce and Shopify. Let’s explore how our team increases website speed, and why it’s crucial for eCommerce merchants in every industry.


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How to Increase Conversions at Checkout in 2023

The volume of sales you’ll process through your ecommerce website depends on the effectiveness of your checkout. Research shows almost 70% of shoppers who’ve added an item to their online cart abandon the checkout process without completing their order. As part of conversion rate optimization (CRO) strategy, you want to make the ecommerce checkout process as smooth and friction-free as possible, while still collecting the information you need to process an order. From adding multiple payment methods to using trust…


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