landing


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How to Make the Perfect PPC Landing Page (+ Examples)

PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear your message? In the digital age, the key is to craft effective PPC landing pages that entice customers to stay, read, and follow the path you’ve carved — a customer journey from curiosity to conversion. Stick with us as I explain and explore PPC landing pages and the elements that make them work. I’ll then…


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16 Landing Page Statistics For Businesses in 2023

Are you eager to uncover the latest insights into landing page statistics? Well, you’re in for a treat.


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8 Must-Have Tips for Writing Landing Page Copy That Converts

Conversion copywriters — the people who write landing page copy that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill?


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How to Create a Landing Page: The Ultimate Guide

As a marketer, I understand the importance of landing pages. A landing page can be the designated page visitors are taken to when they click on an ad. It can also be the page that follows a call-to-action button or serve as the homepage of a website. Regardless of how my audience “lands” on a landing page, it encourages them to convert to a lead or customer. Hence, landing pages are uniquely powerful components of a business’s digital marketing strategy.…


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Tips for Creating High-Converting eCommerce Landing Pages- Lets Ecommerce

In the fast-paced world of eCommerce, your landing page is your digital storefront—a critical touchpoint that can either draw visitors in or send them elsewhere. Creating high-converting eCommerce landing pages is both an art and a science. It’s about understanding your audience, crafting compelling content, and designing a user experience that guides visitors toward making a purchase. In this blog, we’ll explore seven invaluable tips that will help you transform your landing pages into conversion powerhouses, driving more sales and…


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How to Create Your Landing Page Design (+ Examples for Inspiration) (2023)

The money you put into paid advertising is useless if you’re sending great traffic to bad landing pages. Someone whose first experience with your business is on a confusing or poorly designed landing page may never return. That means you’re burning cash to get eyeballs on your products, only to exhaust those prospects and have to start from scratch. The truth is that even some of the world’s biggest businesses have a terrible landing page or two. It’s a common…


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13 Landing Page Types to Test & Pick for a Campaign (+New Data)

Whether you’re a blogger, social media marketer, or paid marketer — you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.


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20 Great Landing Page Examples You’ll Want to Copy in 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey.


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5 Tips for Landing Celebrity Endorsements and Brand Partnerships (2023)

Inspired by his heroes, rapper Wiz Khalifa and Mac Miller, Christian Johnston was motivated to become an inspiration of his own. He launched lifestyle jewelry brand The GLD Shop with the aim of connecting people to their heroes through accessories.  Christian’s success in finding an audience for his product hinged on the right collaborations—first with hometown heroes and now through partnerships with large brands like Marvel, the NBA, and the NFL.  Christian joined the Shopify Masters podcast team to dive deeper…


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How Shoppable Landing Pages Unlock Commerce Experimentation

Creating a shoppable landing page should be easy. But, for many commerce brands, standing up a shoppable landing page requires heavy IT involvement. These types of delays don’t work for marketing teams or agencies that want to run a timely campaign or collaboration. Elastic Path is changing that by introducing easy-to-create, no-code shoppable landing page capabilities — making it possible to experiment with your existing commerce platform without the wait. Let’s dig into why commerce experimentation has been so difficult…


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