Loyalty - Website Blog Directory

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Brand Loyalty 101 | Salsify

December 14, 2023

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In a world with a seemingly endless supply of choices, why do so many shoppers return to their favorite brands again and again?

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Nine ways to build Customer loyalty and win back festive shoppers

December 8, 2023

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Top 9 Amazon Customer Loyalty Programs to Bring Back Black Friday Shoppers Running short of time? Get PDF of the blog in your mail. Download Now! Play Now The Black Friday shopping frenzy of discounts, promotions, and eager buyers looking for the best deals. However, the real challenge for sellers lies not just in attracting customers during the Black Friday and Thanksgiving sales but in keeping them for a long time. This is where the power of customer loyalty and…

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The Role of CRO Tools in Optimizing Loyalty Programs

December 7, 2023

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Once a loyalty program is launched, the work is far from over. It’s imperative to continuously refine the program to ensure that you’re maximizing the return on your invested time and resources. A loyalty program should not be viewed as a static entity but rather as a dynamic element that evolves to meet the changing needs and desires of your clients. Conversion Rate Optimization (CRO) and the related tools play a pivotal role in this optimization process. These tools generate…

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What Is a Loyalty Program? 5 Best Examples (2024)

December 2, 2023

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Brands are always fighting for customer loyalty—it’s a highly competitive environment. Some seven out of 10 US consumers consider loyalty programs a leading factor in sticking with a brand. While customer loyalty programs can be effective, they’re nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty. Ahead, you’ll learn how…

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How 2 Brands Use Loyalty Programs After Black Friday Cyber Monday

December 1, 2023

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Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue. Based on Shopify’s data, this Black Friday and Cyber Monday was a record-breaking period, where Shopify merchants reached $9.3 billion in global sales, a 24% increase from 2022. This…

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Why Waiting to Launch a Loyalty Program is Costing You Money

November 20, 2023

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Editor’s Note: This post was originally published in 2016 and was updated for accuracy and comprehensiveness on November 17, 2023. For the past number of years, more and more company executives have been putting the spotlight on customer retention. Brands recognize the value of having loyal customers now more than ever as competition increases and customer acquisition becomes increasingly expensive. According to research from Business Wire, 69% of brand executives have increased their loyalty investment over the past 2 years,…

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What is Customer Loyalty?

November 16, 2023

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Every brand aims for a loyal customer base that will support them no matter what. Loyal customers are the ones who eagerly await every product release you announce and shout your brand from the rooftops. But what exactly is customer loyalty? We’re going back to basics in this post to learn what customer loyalty is. In this ultimate guide to customer loyalty, we’ll define customer loyalty, why it’s important, how to gain customer loyalty as a brand, several types of…

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Traditional Loyalty Programs Work — And We Can Prove It

November 4, 2023

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Despite what you hear, loyalty programs do work. But only for businesses that can support them. Just as a brand would put effort into its email marketing or social media management, it needs to commit to continuously improving and optimizing its loyalty program. And we’re not just talking about paid memberships—that’s a different business model for a different type of business (and a different type of loyalty). Almost every brand can benefit from a traditional points program, if they configure…

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5 Loyalty Program Strategies For Shopify Plus Stores

October 30, 2023

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From DTC to brick-and-mortar retail stores, millions of ecommerce brands are choosing Shopify as their platform. With innovative technology and constantly evolving solutions, brands can trust Shopify to grow with them as they scale. Enter, Shopify Plus. Shopify Plus is an enterprise ecommerce platform designed for ecommerce brands that are ready to take their brand to the next level. The all-in-one commerce platform has a vast portfolio of features that are dynamic and adaptable for every business’s specific needs. With…

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The Ultimate Guide To Setting Up A Shopify Loyalty Program

October 26, 2023

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So you want to set up a loyalty program that generates revenue and brand loyalty? The TL;DR is that Yes! loyalty programs work! Implementing a loyalty program can help bring customers back to your store, build a loyal following, and boost customer lifetime value (CLV) and repeat purchase rates. Based on our data at Smile.io, from a sample of over 1.1 billion shoppers and 250,000 ecommerce brands, 41% of an ecommerce store’s revenue is created by only 8% of its…

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