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definition, stages, and examples |E-Commerce Nation

In 2022, CB Insights conducted a comprehensive study to analyze the reasons for startup failures. And surprisingly, they found that lack of market need is the most common reason for failure. The study looked at 101 startups that had failed between 2014 and 2021, and it found that 42% of them failed because they didn’t find a market need. So, you need to provide services and products that the market wants them. It seems obvious right? Well, according to CB…


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Harnessing Cloud-Driven Strategies for E-commerce|E-Commerce Nation

In today’s fast-paced digital landscape, e-commerce businesses are constantly seeking innovative ways to elevate their operational efficiency and achieve seamless scalability. The intricacies of managing inventory, optimizing customer experiences, and staying competitive in a rapidly evolving market require adaptable strategies that can keep pace with these challenges. Fortunately, the emergence of cloud technology has ushered in a new era of possibilities for e-commerce enterprises, fundamentally transforming their operational landscape. By using cloud-driven strategies, businesses can experience efficiency and scalability.  Cloud-Driven…


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5 Benefits of X for small businesses in 2023|E-Commerce Nation

In today’s fast-paced digital environment, small businesses are constantly looking for novel ways to engage with their target audience and set themselves apart from the competition. In 2023, many people will find it difficult to come up with small business ideas because of the intense competition in the e-commerce industry. This is the precise situation where using  X for small businesses has benefited these companies. Due to its clear and effective structure, the well-liked social media platform is a great…


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How to Avoid Them in Ecommerce |E-Commerce Nation

In the KPI article, we saw that running a business without relevant and suitable KPIs is as dangerous as driving a car without a speedometer. But there is a more dangerous trap that businesses can easily fall in. The Vanity Metrics pit. New ecommerce businesses know that they need KPIs and metrics to control their performance. We all heard it thousands of times. However, many of them due to their lack of experience, will jump out of the frying pan…


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How to enhance the Product Page Conversions for Ecommerce Store|E-Commerce Nation

Increasing product page conversions can be overwhelming. Even if you have the smoothest checkout process, and various online Ads, if your product page is not optimized, there is a good chance you will struggle to make a sale online. To inspire people to make the purchase, you need to outline strategies that help bring in more conversions. Keeping in mind, the most challenging ecommerce stores go through, we have come up with a friendly guide, that explains how you can…


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How to Control your customers’ Decisions |E-Commerce Nation

Your potential customers have to decide thousands of times each day. From choosing the clothes to wear for work to the more impactful decisions like the field of study or career path. Things will get more complicated when your potential customer wants to buy something. Many different options, online or physical shops, which brand, which model which color, with what price, and this list can go on for hours. Today human is bombarded with almost unlimited options to choose from.…


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Why AI is a Game Changer in eCommerce Personalization |E-Commerce Nation

Over the past few months, there has been a surge in discussions surrounding Artificial Intelligence (AI) due to the introduction of products like ChatGPT by OpenAI. AI has become increasingly pervasive in various aspects of our lives, and its significance continues to expand with each passing year. The same applies to the eCommerce industry and Ecommerce Personalization. With concepts ranging from personalized product recommendations to chatbots, the possibilities for implementing AI in this sector are constantly evolving.  By tailoring the…


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Stages, Metrics, and How To Create One |E-Commerce Nation

You’ve invested considerable time and resources in crafting a website, adding products, creating compelling content, and even venturing into various advertising channels like native, content, and remarketing.  It looks like you are succeeding as your website traffic continues to grow, particularly after each successful marketing campaign. However, when you look at your sales figures, they are disappointing. You find yourself asking “What’s the problem? Why aren’t people buying?” To uncover the answer to this perplexing question, you need to create…


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How to Write an Executive Summary for a Marketing Plan (With Examples) |E-Commerce Nation

A marketing plan is a crucial document that serves as a detailed roadmap, outlining the strategies and tactics an e-commerce business will employ to effectively promote its products or services to the target audience. However, most managers and decision-makers find it difficult to dedicate adequate time to it. Reading through the whole marketing plan might not be feasible within their busy schedules. Still, gaining permission and confirmation from these key stakeholders about your marketing activities is vital. And this is…


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Ultimate Guide for Selling Crafts Online in 8 Simple Steps |E-Commerce Nation

If you are a talented artist who can create handmade items, you probably thought about how you can sell handmade items online. Sometimes it is very hard to understand where to start. In this article, we will discuss the basics of selling homemade crafts online and the steps you can take to get started and answer some critical questions. How you answer these questions can make a difference between having high revenue thriving business or becoming frustrated and losing money. …


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