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Amazon Adds Buyer Benefits to Its Offsite ‘Buy with Prime’ Program
It used to be the only way a merchant could reach Amazon Prime shoppers was by using the Fulfillment By Amazon (FBA) fulfillment program. That changed last year when Amazon introduced Buy with Prime, which lets merchants offer Prime members the ability to make a purchase on their website using Amazon’s checkout. Today, Amazon announced new benefits for buyers who check out with Buy with Prime on a merchant’s website: Order-tracking on Amazon for offsite Buy with Prime orders (“Prime…
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