Search


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eCommerce Site Search Best Practices

Search visitors are some of the most motivated buyers on your site. In many cases, they’re searching because they know exactly what they want and how much they’re willing to pay for it.


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Clean Up XML Sitemaps with Search Console

An XML sitemap helps Google crawl a site, understand its structure, and discover more pages. For years Google has asserted XML sitemaps in Search Console don’t directly help rankings, but in my experience a sitemap often provides a boost in organic traffic, especially for new sites and those with thousands of pages or more. The screenshot below from Search Console is for traffic to a new hobby site that submitted a sitemap in late May 2023. Organic search traffic improved…


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5 Ways to Use Facebook Search as a Marketer (Even Though Facebook Graph Search is Gone)

Confession: Back when Facebook first rolled out Graph Search in 2013, I was a little disappointed. The conversion path for someone to actually go from Facebook Graph Search to my business page to my website was so long it was improbable many would complete it. Turns out I wasn’t the only one who was disappointed. Facebook Graph Search had some limitations. So when Facebook solved the mobile problem and added keyword functionality in 2014, marketers (and investigators) were elated, using…


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What Google Tells Us about Each Search Query

Google’s search result pages provide many signals for improving organic rankings. That’s why it’s essential to actually search for each target keyword before optimizing a page or group of pages. Keep an eye on the following sections. Related Searches The “Related searches” section usually resides after the first 10 or 20 results and contains phrases that produce a new set of results when clicked. The phrases are typically extended versions of the typed query but may include extraneous words. For…


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The Ultimate Guide to Google Search Console in 2023

At any given time, I have GSC open in 2 to 10 tabs. It’s helpful on a macro and micro level — both when I need to see how many impressions HubSpot is gaining month over month or figure out what’s happened to a high-traffic blog post that suddenly fell. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. But anyone who’s got a website can and should dip their toes in these…


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Etsy Seller Ads May Appear in Google Small-Biz Search Results

Etsy told sellers their ads may appear in Google Shopping search results when shoppers use Google’s new Small Business filter, referring sellers to Google’s November 1st blog post announcing the feature. Etsy is currently testing the Google filter with a small group of sellers – if you’re part of Offsite Ads and you ship to the United States, Etsy said, then your listings may be eligible to appear in searches using the filter during the testing. As it explains on…


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Japan launches antimonopoly probe into Google’s search dominance

E-commerce Japan’s competition watchdog said on Monday it has started investigating Google for a possible breach of antimonopoly laws in web search services, following similar steps by authorities in Europe and other major economies. The Japan Fair Trade Commission (JFTC) said it was investigating whether Google violated Japan’s Antimonopoly Act by returning part of its revenue to Android smartphone makers on the condition they not install rival search engines. It is also looking into Google’s practice of making Android phone…


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New ‘Search Themes’ Boost Performance Max Ads

A new audience targeting feature in Google Ads Performance Max campaigns could empower advertisers and improve performance. The beta feature, “search themes,” began its rollout to select Google Ads accounts earlier this fall, with widespread availability on October 26, 2023. Google’s automated Performance Max campaigns are the most recent evolution of the company’s advertising services. Search themes bridge AI automation and human insights. Click image to enlarge. Source: Google. Search Themes Performance Max has relied on assets, feeds, and landing…


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Amazon Adds Small-Business Filter in Search Results

Amazon added a badge next to products made by small-business brands and artisans in 2022, and this week it announced a new search filter to let shoppers more easily find such items. Amazon informed sellers of the new feature in a post on Monday, explaining that when a customer’s search results include eligible products from small-business brands, the new filter will appear under Business type in the search filter options. “Any small-business brand that meets the Small Business badge criteria,…


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The 5 Best AI-Powered eCommerce Search Engine Optimization Tools

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic. Enter the realm of artificial intelligence (AI), a disruptive force that is revolutionizing the field of SEO. In this chapter, we embark on a journey through the world of SEO AI tools, exploring their exceptional capabilities and…


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