Editor’s Note: This post was originally published in January 2020 and was updated for accuracy and comprehensiveness on December 6, 2023.

Imagine having customers that continue to engage with you beyond your products. This is a sign of a loyal brand community, and some of the most successful businesses are strong because of it.

Building a great brand community can be done in three steps:

  • First, you need a captivating reason for members to join.
  • Secondly, you need to make it worth their time to engage with each other and with your brand.
  • Finally, it has to be easy and valuable for members to share your community with others and help it grow.

Once you have all three steps working together, you’ve got yourself a brand community.


Table of Contents:

What is a brand community?

A brand community is a group of customers who are invested in a brand beyond what is being sold. So, while this might be a new idea for you, many of the world’s best brands have been putting community building to the test for years.


A brand community is a group of customers who are invested in a brand beyond what is being sold. These customers want to become a part of the brand itself and will interact with each other without involving the brand.

To get an idea of what this community building looks like in action (and to get you inspired to build your own), let’s take a look at 8 of the best brand communities and what makes them so great.

What is a Brand Community?

What exactly is a brand community and why should you care? Get the official definition, and learn what the best communities are doing to thrive.

The importance of building brand communities

Brand awareness is not the same as a brand community. If a strong brand community is not the same as a recognizable brand, what should you be looking for to identify an effective brand community?


Brand awareness ≠ brand community

There are three things that brands with strong communities can achieve with their customers. The first is…

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