In the competitive world of print on demand (POD) businesses, finding unique ways to stand out and create a memorable customer experience is crucial.

One powerful offering that significantly enhances your POD store is branded packaging.

In this article, we will explore the concept of branded packaging, why it matters for print on demand, and how it can elevate the customer experience, establish trust and credibility, and differentiate your business.

Also, we will guide you through building your branded print on demand store and highlight some of the best POD suppliers with branded packaging options.

What is branded packaging?

personalized packaging with Printful

Branded packaging refers to custom-designed packaging that protects your product during shipping. Branded packaging features the company’s logo, name, colors, and other unique branding elements.

A successful branded packaging design combines aesthetics, functionality, and strategic messaging that resonate with your brand identity and target audience.

It involves not just the outer shipping box but also the interior elements such as product wrappers, labels, inserts, and even the packing tape used!

Why branded packaging matters for print on demand

Someone taking product images with a camera

In the highly competitive print on demand (POD) landscape, branded packaging can give you a distinctive edge. It creates an immediate, tangible connection with the customer.

Here are some reasons why you should consider branding the packaging for your POD store:

Elevating the customer experience

Imagine receiving a generic brown box with your purchase versus a carefully designed package that resonates with the brand’s messaging.

The latter, no doubt, makes you feel more special.

It’s like receiving a gift rather than a mere purchase.

This perceived value and the delight of unboxing can significantly elevate the customer experience, fostering loyalty and encouraging repeat purchases.

Establishing trust and credibility


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