Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets more visibility and, thus, higher SERP positions?

ranking metrics represented by a person searching the web and numbers stacked for first, second, and third place

What is the ultimate metric that can make or break the rankings? Is it the domain authority, content quality, page speed, or mobile readiness?

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While many SEOs will argue that authoritativeness is the main factor for higher rankings, surprisingly, it’s not.

Table of Contents

What Factors Affect SERP Rankings

SERP is an acronym that stands for “Search Engine Result Pages.” When a user types a query, Google provides a list of websites and other resources, such as videos, documents, and images, that match the user’s search intent.

Based on our recent study, 43% of the surveyed individuals perceive achieving a position within the top 10 as simple, whereas 39% regard it as challenging.

To get your site into the top 10, act on the most important factors that affect the SERP rankings.

Content Relevance

Search engines aim to provide the best results to their users. Thus, the quality of content is non-negotiable. Moreover, after Google’s Panda, Fred, and helpful content algorithm updates, bad content can kill the chances of higher rankings.

Your content needs to answer the search intent and provide practical information, covering all the questions that the user might have.

In practice, it means that your content has to offer an explicit answer to a search query and surface relevant questions. For example, if I had to write an article on “interactive walkthrough examples,” I’d cover critical points people Google about.

  1. What is it?
  2. How to make it?
  3. Dozens of real examples
  4. Tools to create those walkthroughs

Why these headings? Because it’s what users ask search engines and the intent of the query. Explore the ‘People Also Ask’ section to create killer content.

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