Thanks to the economic impact of COVID-19, businesses, and consumers across the globe increasingly went online – according to UNCTAD global review report – raising the eCommerce share of global retail trade from 14% in 2019 to about 17% in 2020.
Even the 2021 data released by IBM highlighted that the pandemic has accelerated the shift toward eCommerce by roughly five years. With the acceleration of eCommerce, direct-to-consumer (DTC) business models are also gaining mainstream momentum.
As Amazon Prime Day is just around the corner, it’s a great opportunity for DTC brands to acquire new customers, which is vital for their growth. However, for brands to grow sustainably, it’s just not enough to acquire new customers through marketplaces.
According to Business Insider, 48% of eCommerce sales come from repeat customers who are twice as likely to make a purchase as first-time buyers. Therefore brands need to have access to customer data to target repeat customers and maintain long-lasting customer relationships.
To make it a reality, smart DTC brands need to gear up to take back control and tap into their own channels to create compelling marketing experiences. Here are certain strategies that DTC brands need to adopt to make the most of this annual shopping extravaganza and drive some Prime Day traffic your way:
Engage customers proactively
Amazon Prime Day debuted on July 15th, 2015 as a single-day event; but soon expanded in size and scope to become a marquee event to kick off a shopping spree during what is usually a summer season shopping lull. In 2021, Prime Day is slated to be held even earlier than usual: on June 21st and 22nd.
As shoppers will already be in the mood to purchase, it will be easy for you to drive traffic to your website, so long as you engage them proactively. Running personalized campaigns would certainly help to keep your products and deals on the top of their mind. You can also leverage your social media…
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