Tips on Using AI for Influencer Outreach

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.

One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI.

Find out how to leverage AI for a tailored outreach approach that speeds up the process.

Using AI to Craft Your Outreach Messages

One of the most important steps in reaching out to influencers is drafting the message – a task many marketers find tedious and time-consuming.

Luckily, this is where AI can come in to help you craft personalized messages in a scalable way.

Start by creating your prompt formula. The best way I’ve found to do that is by including the following elements:

• Your hook – This should be a reference to content the influencer has recently produced or a project they’ve recently been involved in. You can also go the personal route by congratulating them on something they’ve recently shared, like a content creator anniversary.
• Your give – What value do you bring to this creator? This is the space to lay out the similarities between your brand and theirs.
• Your take – What is your ask? Are you interested in a sponsorship for an upcoming campaign? In some outreach messages, you may not need to include this at all if you’re simply interested in making the connection.
• Your CTA – What would you like to happen next? Is it hopping on a call? A Zoom meeting? Whatever it is, write it in your prompt.

Put all that together, and you’ll have a formula that looks like this:

“Write a short and friendly outreach message that includes the following details: A reference to their most recent video on beauty trends, a short description of our brand LabX and how it intersects with the influencer’s values around sustainability, our desire to collaborate in…