If you run an ecommerce business, you have a wealth of data at your fingertips. 

You can use it to predict trends, forecast demand, and optimize operations for a consistent customer experience. Distilling these insights from a sea of information requires careful data management—the process of storing and sorting the data your business collects. Here’s what you need to know about ecommerce data management, and how you can use it to make your business stronger. 

What is ecommerce data management?

Ecommerce data management is the process of collecting, organizing, storing, securing, and analyzing the information your online business collects. Proper ecommerce data management also involves:

  • Data integration: consolidating data from multiple sources to create a unified view of the business 
  • Data cleansing: removing inaccuracies and duplicate entries
  • Data visualization: presenting the findings in a meaningful way for decision-making

With proper management, your data is more user-friendly, making it easier to identify patterns that can help you grow your business. It’s also more secure, helping mitigate the risks of data breaches and other threats. 

Types of ecommerce data management

There are two common systems for ecommerce data management: customer data management and product data management.

1. Customer data management

Customer data management (CDM) is the storage and processing of information you collect from your customers, including their names, email addresses, shipping addresses, purchase history, browsing habits, and demographic details. Customer data management platforms allow you to collect data anytime a customer connects with your brand, whether it’s by purchasing a product, visiting your website, liking a post on social media, or subscribing to your email list.

You can use customer data to learn more about your shoppers. You’ll be able to identify patterns in buying behaviors, how and where they engage with your brand, and the ads…

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