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This is an excerpt from Ryder E-commerce’s latest ebook “Unleashing the power of creative channel expansion for D2C brands” by Global-e, a cross-border solution that paves the way for brands to expand globally. Check out the full ebook here.

The rise of social media is driving new opportunities for retailers and brands to reach and engage with consumers worldwide. From Europe to Asia, the Middle East to Latin and North America, billions of consumers are communicating in an online landscape without borders, where trends spread instantly across the globe. This monumental shift is fueling the cross-border e-commerce market, which is expected to reach a value of 7.9 trillion U.S. dollars by 2030. 

Growing international website traffic and global followings have driven brands across the globe to realize the huge opportunity in selling directly to consumers; not just domestically, but also to their followers around the world. 

However, when it comes to global channel expansion, retailers and brands are faced with many challenges, including leveraging global traffic and maximizing their cross-border growth potential. 

While social media has created a borderless landscape, it is important for online retailers to understand that the global e-commerce market is not one entity; it’s comprised of hundreds of individual markets – each with unique characteristics and consumer preferences that are constantly changing and evolving. To leverage international traffic and grow conversion rates, brands need to offer consumers a seamless experience, allowing them to shop the way they are accustomed to when buying online. 

The power of localization in e-commerce

By offering a localized customer journey, brands can remove many of the barriers that prevent shoppers from buying outside of their market. This…

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