Utilizing AI in Customer Service: 8 Effective Tactics

AI has and will continue to see fast growth in the coming years, and its potential for customer service is just one of the many areas of expansion.

As customers continually get accustomed to an ever-more digitalized world, embedding AI in customer service has become a focus for many businesses, who are now investing their digital budgets in it. They have been motivated by a desire to better the customer experience, create smarter automated processes, or learn more about their churn rate.

If you want to put your customers first, read on to learn how AI can help you better cater to their needs.

What Is AI Customer Service

For customer service departments, using AI is all about improving the customer experience and the quality of touchpoints on the buyer journey to drive sales and profits. Other tactics include outsourcing customer service to bring in outside expertise. With nearly $2 trillion lost per year in the US alone due to poor customer service, there’s a lot at stake here.

Using chatbots and analyses of elements such as customer sentiments can help to streamline the workflow and predict customers’ needs, making the ways in which you deal with their requests more efficient.

Benefits of Utilizing AI in Customer Service

Technology continually helps us improve communications, and AI is no different. Consider the ubiquitous nature of fax machines not so long ago, which have since been supplanted by more convenient options like emails. Yet, digitalization has also made it possible to send important documents securely by fax without a machine.

Such improvements are incredibly important for the modern customer, who expect ever smoother and effortless communications between themselves and the company they are purchasing from in order to have a fruitful customer experience.

With 80% of consumers stating that they have left a brand due to a bad customer experience, it’s important to consider using AI to help you achieve this. You’ll find below 5 ways…