Walmart Fulfillment Doubles Unit Growth on Black Friday

Walmart fulfilled double the number of units for sellers on Black Friday than last year as Walmart Fulfillment Services (WFS) gains traction. During its Black Friday and Cyber Monday Deals events (Nov. 8-14 and Nov. 22-27), WFS saw its four highest-volume sales days.

Walmart Marketplace also experienced its two biggest sales days ever as millions of customers shopped for Black Friday and Cyber Monday deals. Marketplace peak orders per minute jumped four times its previous high on Black Friday.

Walmart reported that thousands of sellers celebrated their highest sales days ever on and thousands of new sellers marked their first sale on the platform during the holiday sales, and said 40% of Walmart Marketplace orders included an item sold by small and medium-sized businesses during the sales events.

Manish Joneja, Senior Vice President of Walmart Marketplace and Walmart Fulfillment Services, said it was inspiring to see so many sellers achieve milestones and grow their businesses with Walmart.

Sellers are increasing their adoption of solutions and services provided by Walmart to help increase their sales, the retailer said, and said deals on would continue all season.

Ina Steiner

Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She’s a widely cited authority on marketplace selling and is author of “Turn eBay Data Into Dollars” (McGraw-Hill 2006). Her blog was featured in the book, “Blogging Heroes” (Wiley 2008). She is a member of the Online News Association (Sep 2005 – present) and Investigative Reporters and Editors (Mar 2006 – present). Follow her on Twitter at @ecommercebytes and send news tips to See disclosure at

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