I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them.

email marketing vs seo

Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

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Table of Contents

A Quick Refresher on Email Marketing and SEO

Email marketing is sending content to a list of subscribers via email, like weekly update newsletters, promotional emails, or even a Happy Birthday message. It’s a flexible and cost-effective way to share messages with your audience.

The most important email marketing metrics are clickthrough rate (CTR), open rate, and leads/conversions from email.

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Search Engine Optimization (SEO) is how you make your website visible in organic search results. To simplify it, it’s how I quickly find a step-by-step guide to replacing the batteries in my smoke detector when it starts its annoying pinging.

Key building blocks to a successful SEO strategy are keyword research, creating high-quality, helpful content, and ensuring your website is crawlable. The most important metrics web analysts track are sales, leads, and conversions.

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Before pitting them against each other, let’s go over how marketers are using both practices.

Email Marketing Vs. SEO – What are marketers saying?

Our 2024 Marketing Strategy & Trends Report found that email marketing is the most leveraged channel among marketers (33%), followed closely by website/blog/SEO (32%).

channels marketers use

Despite email marketing being more popular, SEO offers the highest ROI, and email marketing rounds up second place.

channel roi

Marketers also show no signs of letting either channel go. When we asked marketers which channels they’ll invest the most in…


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