In the ever-evolving world of media and entertainment, the term “linear TV” may sound like a recent addition to our vocabulary, but the concept has actually been around a lot longer than you might think. In fact, each time you turn on the TV to watch your broadcast show of choice, you’re watching linear TV. While streaming TV has soared in popularity during recent years, it’s important to keep in mind that linear still has its place in the market. 

As we delve into the intricacies of linear TV and assess its relevance in 2024, it’s crucial to understand its roots, the mechanics of linear TV ads, the benefits and the challenges it faces in the wake of the growing popularity of internet-connected alternatives. In this post we’ll cover all that and more including what linear TV is, the pros of advertising on Linear TV, and the cons of this type of advertising. Let’s dive into all things linear.

What is Linear TV?


Linear TV, often synonymous with traditional or broadcast television, is a method of delivering television content in a scheduled, linear fashion. Unlike on-demand services that provide viewers with the flexibility to choose what and when to watch, linear TV follows a predetermined schedule. In simpler terms, everyone tuning in watches the same content at the same time, creating a shared viewing experience.

The term “linear” in Linear TV refers to the nature of content delivery. Programs are broadcast in a linear fashion, as noted above, adhering to a set schedule. This differs with non-linear models like streaming services, where viewers have the freedom to choose the timing and content they wish to consume.

Linear TV vs. CTV and OTT

As technology continues to reshape the way we consume content, terms like CTV (Connected TV), and OTT (Over-the-Top) have become integral parts of the media lexicon. Let’s explore the key differences between Linear TV and the dynamic duo of CTV and OTT, taking a look at their distinct…

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