Segmentation is key for delivering personalized experiences across your subscriber base. 

And we know your email list is more than just a number. Each contact on your list is a real person with their own relationship with your brand.

You want to treat your contacts with an email experience that’s going to best fit their preferences (both from a frequency and content standpoint).

But that doesn’t mean you need to go overboard personalizing every single touchpoint.

Because no one has time for that 🤷

In today’s post, we’re going to share simple yet powerful segmentation tips that you can follow without having to spend hours more on your emails. 

So you can fine-tune your targeting strategy and grow revenue with campaigns that convert contacts into customers.

Craft your segmentation strategy (without overcomplicating it)

1. Get personal

With all the data and tools available these days, it’s easier than ever to send mass email campaigns – but consumers don’t want cookie-cutter shopping experiences.

Personalization is really all about meeting your contacts where they are in your customer journey and adding a personal touch based on what you know about them.

This could be as simple as calling attention to the exact product (dynamically of course!) they bought in the past when promoting a complementary product.

Or sending them an email when it’s time to re-up on a product they’re likely running low on. 

Ultimately, segmentation is all about using what you know about your contacts (they’re real people, after all!) to offer experiences with your brand that are relevant to their particular interests and needs. And that makes them feel special and appreciated whenever possible. 

When done right, this minimizes the friction between a consumer opening one of your emails and hitting checkout on your site. 

2. Consider who your key segments are

If you had to simplify it, you likely have 2 primary qualifiers in your subscriber list.

  1. Whether or not…

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