20 Popular Pinterest Accounts for Marketing Inspiration
At its September 2023 Investor Day, Pinterest stated more than half of its users view the platform as a place to shop, and buyable items saved to its boards increased 50% year-over-year. Pinterest continues its efforts to make the platform more shoppable. The company recently introduced mobile deep links for Pinterest-managed advertisers and added direct links as new ways to help shoppers go from discovery to purchase. Mobile deep links send users to a specific page in a retailer’s mobile…