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Amazon Adds Buyer Benefits to Its Offsite ‘Buy with Prime’ Program

November 14, 2023

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It used to be the only way a merchant could reach Amazon Prime shoppers was by using the Fulfillment By Amazon (FBA) fulfillment program. That changed last year when Amazon introduced Buy with Prime, which lets merchants offer Prime members the ability to make a purchase on their website using Amazon’s checkout. Today, Amazon announced new benefits for buyers who check out with Buy with Prime on a merchant’s website: Order-tracking on Amazon for offsite Buy with Prime orders (“Prime…

Poshmark ‘Recycles’ Secondhand Sunday Holiday, Adds Live Shopping

November 11, 2023

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Poshmark made up a new holiday last year, and it’s giving it a whirl again this year. “Secondhand Sunday” falls on the Sunday after Thanksgiving (November 25th this year) – between Black Friday, Small Business Saturday and Cyber Monday. The idea behind the marketing campaign: encourage shoppers to engage in secondhand gifting – good for the wallet and the environment. Poshmark is a beneficiary of such thinking, calling itself a “leading fashion resale marketplace” in its announcement: “Secondhand Sunday is…

Amazon Adds Small-Business Filter in Search Results

October 24, 2023

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Amazon added a badge next to products made by small-business brands and artisans in 2022, and this week it announced a new search filter to let shoppers more easily find such items. Amazon informed sellers of the new feature in a post on Monday, explaining that when a customer’s search results include eligible products from small-business brands, the new filter will appear under Business type in the search filter options. “Any small-business brand that meets the Small Business badge criteria,…

Etsy Adds Anti Spoof Feature to Help Deter Fraud

October 23, 2023

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Etsy is adding a new feature in response to the increase in targeted emails directed at sellers by fraudsters. In an announcement on Monday, Etsy wrote: “We’ve recently seen increased reports from sellers who’ve received communications from individuals claiming to be Etsy employees. So, we’ve just introduced a new “From Etsy” section in Messages, to make it easier for you to identify when you’re receiving an official communication from Etsy or someone on the Etsy team.” Sellers should look in…

Amazon Adds Consult-a-Friend Feature to Mobile Shopping

October 22, 2023

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Amazon is testing a “Consult-a-Friend” feature that lets customers “quickly and easily request, view, and manage your friends’ feedback on products within the Amazon Shopping app.” There’s nothing in the description that indicates sellers could use it to boost their items, but it did highlight just how often customers share products with others: “So far this year, customers used the “Share” button in the Amazon Shopping app billions of times to share products via messaging services, social media apps, and…

Klarna adds AI-driven photo feature to entice shoppers

October 20, 2023

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E-commerce Swedish payments group Klarna has launched a new AI-driven shopping feature, developed with OpenAI tech, that allows people to shop by taking a photo of products they like which then become available to buy in seconds on the company’s mobile app. Many start-up companies like Klarna are adding AI to their product portfolio to boost valuations as they wait for their turn to hit the public markets through an initial public offering. Klarna’s new feature can identify more than…

Amazon Adds New Options to Add Climate Friendly Claims

October 19, 2023

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Amazon is adding three new certifications to its Climate Pledge Friendly program that lets shoppers learn more about products’ climate-friendly claims. Amazon displays a badge on eligible products in search results and on product pages. “We’ve listened to your feedback, and added three new certifications that recognize materials innovation,” it said last week when announcing the following additions to branded sellers who can submit their products to the program: International Sustainability & Carbon Certification Plus (ISCC Plus) Recycled Content Standard…

Amazon Adds More Required Product Attributes for New Listings

August 5, 2023

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Amazon is adding 274 product attributes for 200 product types that will be required for new listings as of August 16. According to the August 4 announcement: “Providing attribute information can help increase sales by making it easier for customers to search for product information that improves their purchase decisions. “We periodically review listing requirements for the most popular product types to ensure listings contain relevant attribute information that will help customers make a buying decision. “All new listings for…

Bonanza Adds FedEx as a Shipping-Label Option

August 5, 2023

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Bonanza now allows sellers to print FedEx shipping labels directly on its marketplace. “With this new addition, sellers can now access highly competitive rates on a variety of domestic FedEx services, providing them with greater flexibility and cost-efficiency in their shipping operations,” Bonanza announced on Friday. Bonanza already allowed sellers to print USPS shipping labels, and it will make changes to the checkout and listing page “to ensure a seamless experience for users.” Sellers will have the option to select…

Etsy Adds Weekends to Processing Times

July 11, 2023

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Etsy added weekend days to processing times, but unlike many changes marketplaces roll out where sellers must opt out if they don’t like them, with this change, it’s up to sellers to opt-in if they choose to. Cindy Baldassi, an Etsy expert and consultant, wrote about the change in a blog post on Tumblr. She pointed to a thread started on July 5th, where a seller shared what they saw on their dashboard on Wednesday morning: “Our research shows that…