12 eCommerce Customer Touchpoints Your Store Can’t Afford to Neglect
How you communicate with your customers says a lot about your business. To drive engagement, burnishing those brand reputation credentials is paramount. But what’s the best way to go about doing that? In this article, we’re going to look at 12 customer touchpoints that present excellent opportunities to demonstrate why buying from your business is the right decision. What Are Customer Touchpoints? A customer touchpoint is any interaction where potential or actual customers encounter a particular brand. This could…