How Amazon Got Americans to Spend $12.7 Billion Without Lifting a Finger
Opinions expressed by Entrepreneur contributors are their own. Another year, another Amazon Prime Day. As the data from the brands I manage rolled in, I knew this would be a big year. According to Amazon, this year shoppers purchased 375 million items over two days, up from 300 million items sold last year. Amazon’s summer shopping holiday has not only made an indelible mark on the buying patterns of Americans but influenced sellers as well. What used to be a…