How value-based healthcare is changing pharma’s approach to customer engagement
Value-based healthcare is the simple idea that a healthcare system must be designed to deliver value for patients. This means judging the system by patient outcomes and the costs to achieve them, and organising care around patients’ medical conditions Harvard Professor Michael E. Porter and Elizabeth O. Teisberg’s 2006 book, Redefining Health Care Creating Value-Based Competition on Results, described some of the problems in the US system. You can read a great summary of the work on the Harvard Business…