[ad_1] Reaching the interest of visitors to your web site, thanks to an attractive visual appearance and good ergonomics, is essential to make them want to stay on your site. Capturing the interest of a new visitor and encouraging him/her to explore the site is particularly important for non-profit organizations because they often sell an idea, not a tangible product. Communicating your mission and nonprofit goals require careful consideration of the visual factors that will keep users on your site…