Bringing Awareness to ‘Black Hat’ Tactics in eCommerce
This is not to say that all is lost for sellers striving for visibility in the crowded Amazon marketplace. There are numerous legitimate strategies—often grouped under ‘white hat’ tactics—that sellers can employ to bolster their presence. These include optimization of product descriptions, effective keyword utilization, and fostering genuine relationships with customers. Savvy ecommerce practitioners understand the value of creating unique and compelling content, delivering exceptional customer service, and leveraging organic marketing channels. These activities not only resonate better with prospects…