Navigating Complex Sales in B2B Ecommerce
Qualifying a B2B lead is a process that requires a longer sales cycle and often includes conversations with multiple stakeholders. Additionally, enterprise-level sales typically come at a higher price point, which often requires more time to help reduce perceived buying risk. As a result, you need knowledgeable and experienced sales representatives who can effectively engage potential clients, understand the client’s industry-specific needs, and who can adapt to changes in the industry quickly. CPQ solutions help businesses streamline and manage complex…