The Challenge Transactions Unfortunately, Ballard’s previous eCommerce platform, CIMM2 by Unilog, couldn’t facilitate transactions. Only inventory was listed, so customers had to place orders over the phone. This gave our team the perfect opportunity to increase online revenue and average order value. Consumer Awareness In addition to the general revenue growth and technical debt reduction goals that all merchants share, this client had a specific list of quantifiable goals for our team to meet. Foremost, they wanted to increase consumer…