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When and How to use Youtube Ads – Ecomhunt Blog

June 14, 2023
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Facebook and Instagram coupled superb targeting with a captive audience to shorten the conversion cycle, leaving many advertisers disappointed with alternative platforms. Users on YouTube either view content they like or learn how to do something, explained Menachem Ani in a post at Search Engine Land. “YouTube lets you target people based on something they searched for, but they’re not actually searching for it at that moment. This intent lag, combined with the diversity of intent, means the ‘next step’…

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How to Start a Blog in 2023 & Grow Your Audience

June 14, 2023
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Businesses of all kinds start blogging as a way to build up a long-term audience. But the reverse is also happening, with more and more bloggers starting businesses as an extension of their blog. And it makes sense. One of the biggest challenges new businesses face is building an audience for their products. New bloggers, on the other hand, often work backward: building an audience first by consistently putting out good content, then exploring ways to monetize their traffic. Starting…

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Retail Ad Revenue Projected to Surpass TV by 2028 – Ecomhunt Blog

June 13, 2023
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Global advertising revenue from retailer-owned e-commerce sites is rising so quickly that the medium, known as retail media, is expected to surpass television revenue by 2028. According to a report by Reuters, GroupM, the world’s largest media buyer, forecasts that advertising revenue from retail media channels would increase 9.9% to $125.7 billion in 2023, surpassing television revenue in 2028, when it will account for 15.4% of overall ad revenue. Retailers ranging from Amazon, Walmart, and Target to supermarkets like Carrefour,…

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The Dropshipping Market will be Worth $2032 billion in 2032 – Ecomhunt Blog

June 12, 2023
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The dropshipping market was worth $228.92 billion in 2022 and is predicted to grow to $2032 billion by 2032. According to the data published on EnterpriseAppsToday, the product reselling segment dominated the dropshipping market 2022. The electronics and media segment will have the biggest market share by product category in 2022. The dropshipping model allows businesses to not hold inventory and ship to their customers directly from their suppliers. Dropshipping offers a chance for business owners seeking a low-risk option…

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SEO Tips to Boost your Website – Ecomhunt Blog

June 11, 2023
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Here are 15 ways to improve your store’s SEO ranking, according to Ahrefs. Use internal links for key pages Use a caching plugin since 70% of consumers find page speed to be critical for buying from a website Create a Google Business Profile, so you show up in Google search results and Google Maps Research low-competition keywords to add to your website so you have a better chance of ranking higher Copy ideas from competitors Add a FAQ section Get…

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ShopSite Blog – E-commerce info relevant to ShopSite merchants

June 10, 2023
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Google Analytics 4 in ShopSite Posted on June 9, 2023, 2:17 pm, by David Hills. On July 1, 2023, Google’s standard Universal Analytics properties will stop processing new data. Merchants will need to switch to Google Analytics 4. This article will tell you how to do this in ShopSite 14 sp3. Google Analytics has gone through a number of iterations.  If you are currently set up for analytics you are probably using Univeral Analytics and your ShopSite configuration screen would…

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Eurozone Retail Sales Flat in April, but Online Purchases Jumped – Ecomhunt Blog

June 7, 2023
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Eurozone retail sales remained steady in April, according to Eurostat, as consumers spent less on food and gasoline but more on other products, particularly online. Retail sales volumes in the 20 countries that use the euro currency were unchanged from March and were 2.6% down year on year, reported Reuters. In a Reuters poll of economists, the average estimate was for a 0.2% monthly increase and a 3.0% year-on-year fall. Consumption has been poor throughout the year as real incomes…

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Which Platform is Leading Video Ad Spend? – Ecomhunt Blog

June 6, 2023
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In terms of US video ad spend, Meta has a 30.1% share this year, compared to YouTube (8.3%) and TikTok (6.5%), according to Insider Intelligence/eMarketer. TikTok is gaining market share but will not overtake YouTube by 2025, according to a projection by Insider Intelligence/eMarketer. Insider Intelligence/eMarketer Even though TikTok’s 133.0% growth from the previous year is over, there are still plenty of opportunities for all three businesses in the video ad market. According to the report, Meta’s total US video…

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Facebook, YouTube, are the Most Popular Social Platforms – Ecomhunt Blog

June 5, 2023
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Facebook is the leading social platform, with 2.99 billion monthly active users, followed by YouTube with 2.56b, and WhatsApp with 2.24b. According to a tweet by World of Statistics, the fourth spot is held by Instagram with 2b monthly users, followed by TikTok with 1.53b, Messenger with 1.3b, WeChat with 1.22b, Linkedin with 930 million, and Telegram with 700m. Twitter was further down the list with 450m users; however, its owner, Elon Musk, tweeted, “This platform ranks much higher when…

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