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Case Study: How Seen Opticians Boosted Online Revenue by 156% with Influencer Marketing on Instagram

October 21, 2023

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In the competitive world of online retail, establishing a strong digital presence is crucial. For premium brands, this challenge is even more pronounced, as they must not only attract visitors but also build trust to facilitate high-ticket sales. Seen Opticians, an independent eyewear retailer based in Manchester, faced this very challenge. Let’s explore how they leveraged influencer marketing on Instagram and on-site SEO to achieve remarkable results. The Challenge: Building Trust for High-Value Products Online Selling premium products online…

How Inflation Boosted Consumer Interest in Loyalty Programs

June 9, 2023

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CPG shoppers have never had more options when it comes to product selection, making it hugely important for brands to keep customers happy and coming back for more. Loyalty programs are a key part of this, helping brands communicate with customers with timely offers and information. Tinuiti surveyed more than 3,000 CPG shoppers across three unique surveys focused on beauty, food and beverage, and OTC health product buying behavior for The 2023 CPG Customer Journey report. Here we’ll unpack…

Target’s Holiday Sales were boosted by Discounts – Ecomhunt Blog

February 28, 2023

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Photo by Markus Spiske on Unsplash Target Corp reported an unexpected increase in holiday-quarter sales on Tuesday, owing to increased store visits from bargain-hunting Americans, even as it joined other retailers in issuing a profit warning for 2023 due to an uncertain U.S. economy. The company’s stock surged 2%, beating quarterly earnings estimates for the first time in a year, reported Reuters. The discounts helped create a 0.7% increase in customer traffic during Target’s fourth quarter but also contributed to…