Advertorials Bridge Storytelling and Selling
For some products, capturing a shopper’s attention requires long-form persuasion, a blend of advertising and editorial. “Advertorials” are not new. Newspaper and magazine publishers have long deployed them to look like articles but promote like ads. A good advertorial is informative and engaging. It resides seamlessly on the platform while clearly disclosing that it’s a paid piece. Advertorials are highly effective when done right. They allow a retailer or brand to engage prospects and deliver a persuasive argument for a…