Protected: Want to Reduce CAC? Focus on Retention
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E-commerce has become the dominant force in the retail world over the last decade. With the onset of the COVID-19 pandemic, online shopping has surged even more quickly, with customers flocking to e-commerce sites for everything from groceries to luxury items and for online Retailers, driving down customer acquisition costs (CAC). However, in the last year, as more brands move online, the competition for customer attention and sales has become increasingly intense. Struggles include rising digital advertising costs and other factors like the…
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