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What Is Burn Rate? How To Calculate Gross and Net Burn Rate (2023)

June 25, 2023
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When entrepreneurs pitch their startups on the TV program Shark Tank, investors (the “sharks”) hear them out, then hammer them with tough questions. One they always ask is: What’s your burn rate? Burn rate is shorthand for how fast a business is using up its cash. The sharks ask because they know a company’s burn rate is an important metric for understanding the strength of a new venture’s business plan. Here’s what burn rate measures, how to calculate burn rate,…

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What Is Variable Cost? How Do You Calculate It? (2023)

June 18, 2023
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Every business must contend with a broad range of costs and expenses associated with startup, operations, and growth. Some of these costs remain relatively constant over time. For instance, unless you’ve moved or signed a new lease, the cost of rent for storage or manufacturing facilities will stay the same. However, other costs can vary significantly as your business grows. These are called variable costs. In this guide, you’ll learn the definition of variable cost, how to calculate variable cost,…

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What Is Churn Rate and How to Calculate It

June 10, 2023
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There can be several SaaS startups that gained confidence in what they do and don’t think of looking back. Undoubtedly, online businesses are experiencing another level of success, and some even agree to gain even more profit than they’re earning right now. However, with new customers knocking on the business doors and increased sales staff, some businesses have yet to learn when churn will hit them. Some early-stage startups have yet to learn what churn rate is, and as they’re…

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How To Calculate an Inventory Forecast + Best Practices (2023)

June 3, 2023
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It’s possible for your business to never run low on inventory if you can accurately anticipate its future demand. It’s a key part of inventory management: Recognizing when you’ll need more or less of a product based on sales data, seasonal popularity, market shifts, or burgeoning trends. The process of predicting future demand is known as inventory forecasting, and it’s vital to your overall stock management.  Inventory forecasting is a proven way to meet customer demand and can be the…

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What Is eBay Fee Calculator and How to Calculate eBay Fees

June 3, 2023
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eBay has its own approach to charging seller fees. If you sell utilizing the auction method or the purchase now fixed price model, you must be aware of the eBay fees involved. This allows you to properly price your product and determine how much you will pay eBay, as well as your net profit. Components of eBay Charges Before you begin selling on eBay, it’s a good idea to find out what fees you’ll be charged. These costs can quickly…

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What It Is & How to Calculate It

May 24, 2023
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Which aspect of your last campaign should get the credit for turning an interested prospect into a paying customer? Incrementality is all about measuring the relative contributions of each ad set, media channel, and marketing tactic, so you can understand the true value of every piece of your plan. Whether you’re trying to dial in ad spend or get a better grip on the efficacy of a top-of-funnel campaign, using incremental measurement can help you boost conversion rates and make…

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How to calculate your ROI for ad campaigns?

May 12, 2023
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Putting together an ad campaign is no easy task; you’ve got to create great ideas and campaigns that tie into your brand’s identity, and you need to ensure those ideas and campaigns get results. As exciting as launching an upcoming ad campaign can be, however, you’ll need to ensure you grasp the purpose behind it and, most importantly, how you’ll prove your return on investment (ROI).  A common bone of contention among marketing pros, ROI for your ad campaign can…

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How To Calculate With a Simple Formula (2023)

April 30, 2023
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When businesses invest in marketing, they expect that investment to pay off in sales. This is true whether they are investing in direct marketing such as Google Search Ads, or brand marketing like out of home ads or sponsored events. Ultimately, the goal is for the investment to turn into sales.  Measuring the amount of sales growth that marketing investment has driven is known as a business’s marketing return on investment (ROI). Understanding your business’s marketing ROI is key to…

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