Campaign

Coffee trading platform Greensquare launches crowdfunding campaign

July 3, 2023
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E-commerce Coffee trading platform Greensquare has launched its equity crowdfunding campaign to fund the optimisation of its supply chain and meet the growing demand from within the coffee industry. The online platform has more than 200 registered Australian coffee roasters and offers about 450 products from 10 suppliers. It also serves as a virtual green coffee buying assistant, reducing resources, friction and risk in the sourcing and management process.  “As global coffee demand continues to rise, it’s crucial we optimise…

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French campaign against Shein

June 12, 2023
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French activists urge for legislative and regulatory measures against Shein, the fast fashion giant from China that is rapidly expanding in Europe. The activists are concerned about Shein’s impact on the planet. “Behind the €2 t-shirts or €9 dresses lies an unbearable operating system that destroys the environment and human rights,” they state. The group is led by Place Publique, a political organization. In a letter to Bruno Le Maire, the French Minister of the Economy, they highlight the overconsumption…

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Etsy Debuts New TV Commercials and Urban Campaign

May 19, 2023
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Etsy is launching new TV commercials this week and is also running a city-specific marketing campaign this month in New York and Chicago. The new TV spots focus on the breadth of items that can be found on Etsy, at various price points, an Etsy spokesperson told EcommerceBytes. They complement Etsy’s latest campaign, “For the Life You’re Making.” She said one of the commercials (“Lamp”) showcases its new Search by Image feature that allows people to take a photo of…

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Re Engagement Campaign Magic: How We Improved Our Email Open Rate by 25%

May 10, 2023
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Patrick Rauland • Today at 00:00 If you’ve been in the eCommerce industry for a while you’ve probably heard that email marketing is one of the most cost-effective marketing channels out there. Some stats say that email marketing has a 36X return-on-investment (ROI). But despite this many eCommerce entrepreneurs neglect their email list and they tend to go cold where your readers forget who you are and what you email them about. When you have a cold email list, few…

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3 simple steps to drive urgency with a locked website campaign launch

April 22, 2023
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Three of the most effective (and often overused) marketing strategies are: 1- Urgency 2- Scarcity  3- Exclusivity  They work because customers don’t want to miss out. Fear of missing out (aka FOMO) is a powerful method to increase sales and launching bigger. The problem:  Because these tactics work, marketers and brands want to use them (as they should). The problem comes into play when you aren’t genuine with how you use them. Using fake timers or false scarcity is easily…

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More Casualties Under Amazon Cost Cutting Campaign

April 7, 2023
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Amazon will close UK online bookseller the Book Depository at the end of April, according to the Guardian, which cited a report in trade magazine the Bookseller (whose articles are behind a paywall). The Guardian said former Amazon employees founded the Book Depository in 2004, which was acquired by Amazon in 2011. An Amazon spokesman confirmed to the Irish Times its decision to close the Book Depository and pointed to a letter Amazon CEO Andy Jassy had sent to staff…

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8 Exceptional TikTok Ad Examples for Your Next Campaign

March 31, 2023
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TikTok is a social media platform that’s full of energy, creativity, and authenticity. It’s a place where brands can push boundaries they wouldn’t touch in traditional media.  It’s an exciting place for a marketer to be. Many brands have shared entertaining yet low-cost ads that stay true to their core personalities. Whether it’s working with influencers or from within your own team, you can create content that draws both attention and conversions.  In this article, we will cover some of…

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