How a Canadian Outerwear Brand Went Global While Staying True to Its Roots (2023)
Montreal is so integral to the mission and style of Mackage that it’s woven into the fabric of the company. Founder Eran Elfassy started the luxury outerwear brand at the age of 19 because he dared to ask why no brand had produced a fashionable and warm winter coat. In Montreal’s bitter cold winter, shapeless jackets were the norm to keep warm. But the city is the fashion capital of Canada, so Eran had the idea to build a more…