Growing a $100 Million Candy Business Through Retail & Celebrity Partnerships (2023)
Ever feel unhealthy after indulging in your favorite candies and snacks? Tara Bosch had a sweet tooth, but didn’t want to give up candy—just the negative health effects that came with it. She embarked on a mission to lower the amount of sugar in her favorite gummies and treats from her childhood. After dropping out of university, she launched SmartSweets in 2016, recreating classic recipes in her own kitchen. SmartSweets makes classic candies you know and love—with a fraction of…