Compelling

  Product videos—when done correctly—are a highly successful and motivational tool for driving sales. In fact, 89% of people say watching a video has convinced them to make a purchase.  Product videos are a staple in modern marketing. With more than 214 million online shoppers in the United States—about two-thirds of the population—video is key to showing exactly what customers can expect from a product. With this in mind, we’re going to explain what a product video is, essential elements, best practices to create…