Consistency

What makes you recognize the jingle from a popular fast food chain? Why does a certain color palette invoke your favorite beauty brand? These elements stick in your mind because the brands behind them have been relentless about consistency. Brand consistency is the secret to a sticky slogan or an iconic, wordless logo (think Nike’s swoosh). And achieving it isn’t just a “nice to have.” Brand consistency can raise brand equity, grow brand loyalty, and even increase sales.  Becoming a…