How to Build a Loyalty Program in the Cosmetics Industry
Valued at $579 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focused, with many brands finding unique ways to own the customer journey. With an immeasurable number of categories falling under the umbrella of “beauty” and large established retailers wanting a piece of the cosmetic pie, there are more players in the game than ever before. 💄 “The $579B beauty industry is one of the most loyalty-packed ecommerce categories.” The rapidly growing industry…