Costs

Have you noticed the significant rise in marketing acquisition costs? Is it directly negatively impacting your ecommerce business? It is no secret that marketing costs have steadily grown in the last decade negatively impacting small- and medium-sized ecommerce retailers (SMBs). A study by SimplicityDX calculated that between 2013 and 2022, the average customer acquisition cost (CAC) increased by 222%. We are definitely seeing the effect on SMB ecommerce businesses. It is becoming more expensive for them to use online marketing to acquire new customers and grow their business. We surveyed 100 of our merchants to gather insights on the rising costs. It turns out that our small- and medium-sized online retailers are indeed…