Are Cross-selling and Personalization Now the Same?
Ecommerce product-recommendation technology is blurring the lines among merchandising techniques, making it difficult to know cross-selling from personalization. We are in the midst of a software revolution. Machine learning and, especially, generative artificial intelligence have gone from the realm of data scientists to the commonplace in what feels like barely a year, and these technologies are changing how ecommerce websites work. This “Frequently bought with” section on BestBuy.com is an example of cross-selling. It appeared on the lower section of…