Psychology tells us that emotions drive our behavior, while logic only justifies our actions after the fact. Marketing confirms this theory. Humans associate the same personality traits with brands as they do with people — choosing your favorite brand is like choosing your best friend or significant other. We go with the option that makes us feel something.
Your potential customers have to decide thousands of times each day. From choosing the clothes to wear for work to the more impactful decisions like the field of study or career path. Things will get more complicated when your potential customer wants to buy something. Many different options, online or physical shops, which brand, which model which color, with what price, and this list can go on for hours. Today human is bombarded with almost unlimited options to choose from.…
“The rise of AI-powered shipping automation is transforming the industry, making it easier than ever for brands to optimize their multi-carrier and parcel rate shopping strategies.” The world of e-commerce is evolving faster than ever, and brands need to adapt to remain competitive. One of the biggest challenges facing e-commerce brands is the complexity of shipping. With so many carriers, rates, delivery times, and regulations to consider, managing the shipping process can be time-consuming, frustrating, and costly. Fortunately, the rise…
As the world’s most popular search engine, Google has access to decades of information on what users are looking for online—and that information is accessible via the Google Trends tool. Researchers have used Google Trends search data for everything from predicting the stock market to monitoring the spread of disease. Read on to learn how you can put this powerful free tool to work for your business. What is Google Trends? Google Trends is a website that shares anonymous, aggregated…
You’ve come to the right place if you’re trying to determine how much to charge for your products and services to maximize sales with the best pricing courses in 2023. For you to make more lucrative price decisions, we have created a list of some of the top pricing programs and courses now available online. Establishing pricing is a complex process. Overpriced products may prevent you from losing out on profitable sales. However, you risk losing significant revenue if your…
[ad_1] Everyone has their opinion on which cell phone you should get, but which cellular phone is actually right for YOU? Whether you’re a student, a casual user or a business man/woman, there are a myriad of options for a diverse group of users. Trying to decide which is right for you can be a daunting and confusing task. Knowing what you will primarily be using the phone for should help make the decision easier. Let’s start with the three…
[ad_1] It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies such as the Equal Employment Opportunity Commission. As a result, many dealers have instituted comprehensive human resources programs to avoid potential problems. However, new technology brings new challenges. As the use of social media grows, more and more dealerships are using the internet to screen potential employees. Many managers tasked with hiring find these sites to be particularly helpful…