Customers Don’t Trust How Companies Use Their Data
Do you trust eBay, Amazon, Etsy, Facebook, and other ecommerce companies in how they use your data? A new report says there’s a perception gap in how top corporate leaders view such concerns from their customers. Three quarters (75%) of US senior executives believe that their customers trust them with their personal data, according to Treasure Data, a service that helps companies use customer data. But half of US consumers (49%) deliberately try to withhold their personal data from brands,…