Edge

How AI Search Pushes the Commercial Web to its Edge

June 15, 2023
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Today, online commerce is centered around driving traffic and conversions to websites. Lately, I’ve been thinking, what happens when ChatGPT-style search engines send people answers, rather than links?  In recent months, both Microsoft and Google released chat-enabled, question-answering search offerings powered by generative AI. Google also recently announced a conversational integration into its Shopping Graph. While some AI chat answers seem cut from the movie “Her,” others are surprisingly useful, compiling information from multiple sources. Frankly, chat answers take some…

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“Hacking” The Social Commerce experience With Edge Checkout

June 8, 2023
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Like many tech trends that originate in China, social commerce seems promising for U.S. brands. However, given the economic pressures of late 2022 and 2023, some social giants like Meta have dialed back their investments in native social commerce channels. Even so, the growth of this medium is far from over. According to eMarketer, social commerce sales grew 34.4% in 2022, with a projected growth of 20% (to more than $107 billion) by 2025. With the addition of new data privacy…

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Edge To Edge Image On Product Page Shopify

March 9, 2023
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Reading Time: 3 minutes There is no doubt that product pages on Shopify are incredibly important for businesses of all sizes. Product pages act as the first point of contact for potential customers, and they need to be perfect if you want to convince them to click through to your website and buy your products. In this article, we will take a look at how you can create an edge-to-edge image on your product page so that it looks great…

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