Engine

Social Media Marketing As a Web Site Marketing Strategy Will Improve Your Search Engine Optimization

There have been many debates as to whether internet marketing services that use social networking and media sharing web sites to improve search engine optimization really work. Do they actually help your website gain improved search engine rankings? These all have been referred to by terms like social media, social media marketing, word of mouth marketing, buzz marketing and web 2.0. Social websites have become the latest craze on the internet and these terms have become the buzz words. Social…

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Tips on Search Engine Optimisation Techniques for Website Owners

You will often hear the term SEO and what this refers to is search engine optimisation, which is the method whereby the owners of websites undertake certain measures in order to augment their search engine ranking. The process is specifically targeted towards the keyword, or mixture of keywords, that somebody might type into the search box of a search engine. When websites are able to achieve a higher ranking that its competitors for the search engines, that site will invariably…

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Google SEO Tips Part 1 of 10 – Introduction Search Engine

Introduction What is a Search Engine? Search engines are the primary tools of Internet users for finding products, services and information over the web. Search engines allow people to search the entire Web (or at least those pages of the Internet that are in the search engine’s database.) How Does a Search Engine Index Web Pages? There are four parts to an engine that you need to know about for optimization purposes: The spider is a program that goes out…

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Search Engine Optimization

SEO (search Engine Optimization) – 85% of all website traffic originates from search engines. Our optimization experts understand that skillful keyword selection and placement, good content writing, and short and precise meta-text are the key elements in the Search Engine Optimization (SEO) process. As e-marketing specialists, we have an excellent understanding of search engines and can advise you on your optimization trategy. Whilst there are no free shortcuts to the top of the list, we can employ design, content, research…

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Search Engine Marketing Vs Social Media Marketing

Search engine marketing (SEM) promotes a website on Google, Yahoo and other search engines through various methods such as organic search marketing, paid placement, and contextual advertising. When a product or service of the website is searched, organic search marketing enables the site to appear in the first search engine results page increasing its visibility. Paid placement enables the website to be listed in the sponsored listings typically found on or adjacent to the organic search results (e.g. Google’s Sponsored…

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What to Look Out For in a Search Engine Optimisation Agency

There are many search engine optimisation agencies offering their services, but it’s important to know what makes the best stand out from the rest. It is a fact that in this day and age, that if your company cannot be found on the internet, your sales or enquiries will suffer as a result. The decision to hire an SEO agency to boost your search engine rankings and enable potential new customers to find you on the web, is a decision…

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Effective Keyword Research For Top Search Engine Optimisation Results

Keyword research is an essential part of the search engine optimisation process, that will help your website to achieve high ranking results on Google and other search engines. Most people are missing the mark when it comes to utilising and maximising the keywords used on their websites. As a result, most websites fail to achieve high rankings and are lost in cyber space with little to no hits. A customers attention is drawn to a specific website through the use…

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SEO Content Writing: 4 Tips for Writing Effective Search Engine Optimized Content in 2013

Writing effective SEO content can seem daunting because the rules of SEO change all the time. In case you don’t know, Google itself has said that it makes over 500 changes per year – yes, per year! – to its search algorithm. To this end, following are four things to pay attention to when writing SEO content that have changed in the last few years. While it may seem like a lot to do to write “effective” SEO content, it’s…

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SEO Search Engine Optimization

The great thing about the internet is that anyone, and we mean anyone can create a website. In the old days it was very difficult for people to accomplish this feat, but now there are tools and resources available that make website creation easier than ever before. Creating a website however, is only the beginning.What you need to do next is find a way to draw people to your website, and this isn’t always the easiest thing in the world.…

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Search Engine Optimisation – The Priority For Any Marketing Campaign

Simply put I want to write this article about Search engine optimisation, S.E.O. or Online marketing. I ran my own business for three years without a clue what it was and how it could benefit my business. That’s one of the problems when running your own business, lots of hats to wear and never enough time to do everything and have a life. My perspective on the website that I had designed was that the site would be found by…

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