Retailers need to ensure spam-law compliant marketing campaigns
E-commerce Retailers should ensure that their marketing campaigns, even if outsourced to third parties, are spam law compliant or else face significant consequences, the Australian Communications and Media Authority (ACMA) warned. The ACMA’s warning comes ahead of the end-of-year sales period, and noted that businesses have paid over $12.5 million in penalties for violating Australia’s spam and telemarketing laws over the last 18 months. The ACMA said that marketing messages should clearly and accurately identify the sender, include information on…