Friday

2023 Global Results for Black Friday and Cyber Monday

December 14, 2023
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For retailers around the world, the four-day period following Thanksgiving kicks off holiday shopping and marks a veritable goldmine of opportunity.   Over 60 years ago, the day following Thanksgiving celebrations in the US was dubbed “Black Friday” by frazzled Philadelphia police officers lamenting the disruptive traffic issues caused by hordes of shoppers hitting the stores. This shopping day soon became a national phenomenon, capitalized on by retailers and distinguished by long lines, deep discounts, and chaotic scenes in store aisles…

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Shopify data shows record start for Black Friday weekend

December 5, 2023
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E-commerce Shopify’s global merchants achieved record sales of US$4.1 billion during Black Friday, a 22 per cent increase over last year’s period. The top selling countries were the US, the UK, and Canada, while the average cart price was US$110.71 globally, the data shows. The top product categories by orders included clothing, personal care, jewellery, shoes, and decor. In Australia, the cities with the highest sales were Melbourne, Sydney, and Brisbane. The country’s average cart price was AU$165.70, while the…

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Walmart Fulfillment Doubles Unit Growth on Black Friday

December 2, 2023
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Walmart fulfilled double the number of units for sellers on Black Friday than last year as Walmart Fulfillment Services (WFS) gains traction. During its Black Friday and Cyber Monday Deals events (Nov. 8-14 and Nov. 22-27), WFS saw its four highest-volume sales days. Walmart Marketplace also experienced its two biggest sales days ever as millions of customers shopped Walmart.com for Black Friday and Cyber Monday deals. Marketplace peak orders per minute jumped four times its previous high on Black Friday.…

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Aussies tipped to spend more, shop earlier this Black Friday

December 2, 2023
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E-commerce Australians may spend more before the Black Friday sales this year despite cost of living pressures, according to logistics platform Shippit. Shippit saw a 193 per cent surge in the average order value of automotive parts in the recent weeks. Sports and outdoor activities booked a 10 per cent increase in average order value, while garden and pool went up 11 per cent. Shippit noted a 70 per cent increase in sales in the week before Black Friday and…

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How 2 Brands Use Loyalty Programs After Black Friday Cyber Monday

December 1, 2023
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Black Friday and Cyber Monday (BFCM) have now come and gone, with a full focus now on the holiday retail season. For ecommerce brands, Q4 is the big star of the year and a period in time where brands can acquire more customers, build upon the yearly momentum, and grow revenue.  Based on Shopify’s data, this Black Friday and Cyber Monday was a record-breaking period, where Shopify merchants reached $9.3 billion in global sales, a 24% increase from 2022.  This…

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Black Friday and Cyber Monday Ad Trends Across Google, Amazon and Meta

November 29, 2023
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The leftovers have been devoured and another Cyber Monday is in the books, as the 2023 holiday shopping season is now fully underway. To help marketers unpack performance during the critical stretch from Thanksgiving through Cyber Monday, we dove deep into the more than $4 billion in annual ad spend under management at Tinuiti to surface key trends on the biggest digital marketing platforms. The charts and paragraphs below highlight some of the key insights we uncovered. This post was…

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Consumers must beware of Black Friday, Cyber Monday scams

November 28, 2023
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E-commerce Consumers should beware of scam websites pretending to be high-profile Australian retailers, the Australian Competition and Consumer Commission (ACCC) warned, ahead of the Black Friday and Cyber Monday sale. Research by the Australian Retailers Association, in partnership with Roy Morgan, showed that shoppers are tipped to spend $6.36 billion during the weekend sale from November 24 to November 27. Online shopping scams cost Australians more than $6.2 million between January 1 and September 30, the ACCC’s National Anti-Scam Centre…

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Black Friday Online Sales Up 7.5 Percent per Adobe Analytics

November 25, 2023
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Online sales on Black Friday (November 24, 2023) reached nearly $10 billion, according to data from Adobe Analytics: spending rose 7.5% compared to last year’s shopping holiday to reach a record $9.8 billion. Eighty percent of Black Friday online orders used standard shipping, it found. Electronics were a major growth driver, with online sales up 152% (compared to average daily sales in October 2023, rather than last year). Smart watches (+577%), TVs (484%), and audio equipment (376%) particularly sold well, Adobe…

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Amazon Streams NFL on Black Friday with In-Game Shopping Deals

November 25, 2023
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Amazon streamed the first NFL game ever held the day after Thanksgiving, and it offered in-game Black Friday shopping deals to viewers. CBS Sports said Amazon came up with the idea and paid $100 million to the NFL to have an annual game on “Black Friday” starting this year. That’s in addition to Amazon’s $1 billion “Thursday Night Football” package, CBS reported. In a post on Amazon, the marketplace explained the game-time shopping experience: “Throughout the livestream, Black Friday Football…

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