B2B Lead Generation: Social Leads the Way
[ad_1] From the point of view of an organization, social media marketing and B2B lead generation are an interesting combination. Although brands had been using this platform to enhance brand equity, improve customer relations and PR, along with an additional tool for strengthening SEO. However, when one talks about the amount of success organizations have had in terms of results for B2B lead generation, the figures are not as encouraging. Part of the blame is obviously because of the practices…